CREATE YOUR EVOLUTION –  YOU ARE AN ARTIST – YOU MUST ALSO BE PAID…

STEADILY INCREASE YOUR SERVICES

One of the major reasons clients leave a salon besides death and location move is the because the stylist never suggests anything new

Upselling a service to a first-time client often results in a short relationship.  But slowly upselling by adding twists to a client’s color will steadily increase your income.

Here are a few examples and suggestions:

The client comes to you once and paid $100.00 instead of $ 60.00, she never comes back because you upsold to her on this first visit. She will have only brought you $ 100.00 for the year.

The client comes to you every 5 weeks for a regular touch up that costs $ 60, she will bring you $ 60 X 10 = $ 600 for the year.

Now, when after a few visits you suggest that she add a few highlights at $ 50 every second time she will bring you $ 850 for the year.

She now loves the highlights in the from and asks for more, suddenly, the original $ 600 per year turn into $ 1,200 with highlights added only four times a year and with a mini highlight touch up in between another $ 150 are coming into your coffers:                $ 1,350..

 Plan this for only 10 of you clients:

Year 1- Touch ups only: $ 600 X 10 = $ 6,000

Year 1 -Touch ups, highlights, highlight touch ups: $ 1,350 X 10 = $ 13,500

Year 10- Touch ups only: $ 6,000 X 10 = $ 60,000 + 5% price increase = $ 63,000

Year 1 -Touch ups, highlights, highlight touch ups: $ 13,500 X 10 + 5% price =                   $ 141, 750

During the 10 years the price will probably increase even more than 5% overall!

This is not fiction, it is achievable. It is very conservative; I know that it can be done because many colonists/ stylists have done it.

 


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