CREATE YOUR EVOLUTION – YOU ARE AN ARTIST – YOU MUST ALSO BE PAID…
STEADILY INCREASE YOUR SERVICES
One of the major reasons clients leave a salon besides death and location move is the because the stylist never suggests anything new
Upselling a service to a first-time client often results in a short relationship. But slowly upselling by adding twists to a client’s color will steadily increase your income.
Here are a few examples and suggestions:
The client comes to you once and paid $100.00 instead of $ 60.00, she never comes back because you upsold to her on this first visit. She will have only brought you $ 100.00 for the year.
The client comes to you every 5 weeks for a regular touch up that costs $ 60, she will bring you $ 60 X 10 = $ 600 for the year.
Now, when after a few visits you suggest that she add a few highlights at $ 50 every second time she will bring you $ 850 for the year.
She now loves the highlights in the from and asks for more, suddenly, the original $ 600 per year turn into $ 1,200 with highlights added only four times a year and with a mini highlight touch up in between another $ 150 are coming into your coffers: $ 1,350..
Plan this for only 10 of you clients:
Year 1- Touch ups only: $ 600 X 10 = $ 6,000
Year 1 -Touch ups, highlights, highlight touch ups: $ 1,350 X 10 = $ 13,500
Year 10- Touch ups only: $ 6,000 X 10 = $ 60,000 + 5% price increase = $ 63,000
Year 1 -Touch ups, highlights, highlight touch ups: $ 13,500 X 10 + 5% price = $ 141, 750
During the 10 years the price will probably increase even more than 5% overall!
This is not fiction, it is achievable. It is very conservative; I know that it can be done because many colonists/ stylists have done it.