The change of season is a time when people look for a new haircut, it is also the ideal time to update their hair color. The 2020 Spring/ Summer trend for easily wearable colors are sun kissed shades of reds, blondes, chocolate and chestnut browns. Those soft airy, natural looks are achieved through many different techniques, some of which are blends of different methods on single heads of hair. Freehand may be combined with weaves,...
Read moreWe know that environmental pollution contributes to many hair and scalp issues. Research has found that pollution attacks the proteins in the hair, making it more susceptible to breakage, give it a dull look, weigh it down through tiny particles of dust, oil and heavy metals, plus gases, which can parachute even onto the scalp deep into skin while oil droplets and solid particles adhere to strands so they feel noticeably rougher. The European Academy...
Read moreThis year we are concentrating on supporting stylists with small salons, salon suites, rented booth and home studios. Many of you rely on videos for ongoing education because you find education costs to be too high or classes not available. There is a need for relevant education : stylists feel that down to earth, consumer friendly education is lacking. A live, knowledgeable trainer is a coach who will correct your movements, directly answer our questions and...
Read moreWhat is on the horizon for Spring/ Summer 2020? Confident, sassy elegance Women, girls and hairstylists will finally recognize that the flat, long straight or wavy look, often, has been emphasizing the negatives features of any face. Softer, waiver and often shorter hair are in vogue. Braids are, ponytails are staying but Messy Buns are the new fad. There will be lots of texture It will be all about volume: the root perm will triumph Read more…
What you can do with Chromastics Hair Color that you cannot do with any other color sold in Canada: Do a Tint Back in a Single Step Those of you who are more Experienced Hair Colorists know that it virtually impossible to take a client with heavily bleached out hair back to a darker shade without grabbing ash. With a traditional blended color it turns it into a weird color, usually with a green cast! Read more…
It is not easy to choose the color brand that is best for your type of work. Deciding which color line to carry is a big decision. First you must consider what your clientele requires: Do you need a line that has great white hair coverage? Do you need one that covers but, does not lighten the natural hair color? Are you looking for a line that is more translucent? D Interested in High Read more…
Increase your creativity 100% Lower your costs by 30% Lower your hair color inventory by 80%. One of the things that I learned while working for hair color manufacturers, is that the easiest way for them to increase profits is to create what’s called a “Line Extension”. This simply means selling you more products within an already existing line of products. They keep expanding the lines to get you to buy more products from them. It’s Read more…
Beauty Industry manufacturers are starting to use alternatives to plastics The beauty industry is making a big effort to reduce the use of traditional plastics. In the future packaging will be green. Plastic will not totally disappear, it will be reused and come from more diverse origins Compostable, even edible alternatives such as wood-based containers, plant based plastics (hemp, corn, sugarcane, etc), cellulose based polymers and more are starting to make an appearance in product Read more…
You don’t need 150 + shades of hair color in your Salon! SOUND IMPOSSIBLE? Change to a “Boutique” Hair Color that offers: The highest quality- natural ingredients The lowest inventory space Savings on your hair color purchases The lowest cost per application The creation of very type of color… from traditional, “double pigmented “to metallics and toners Superior white hair coverage The ultimate creativity Healthier hair The best education And here is the best part: Read more…
It’s a Different Type of Haircolor Chemistry, and it’s Phenomenal What can do this with Chromastics Haircolor that cannot do with any other color sold in Canada Do a Tint Back in a Single Step Those of you who are more Experienced Hair Colorists know that it is virtually impossible to take a client with heavily bleached out hair back to a darker shade without grabbing ash with a traditional blended color and turning it Read more…
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