HAIR & SCALP DETOX

We know that environmental pollution contributes to many hair and scalp issues. Research has found that pollution attacks the proteins in the hair, making it more susceptible to breakage, give it a dull look, weigh it down through  tiny particles of dust, oil and heavy metals, plus gases, which can parachute even onto the scalp deep into skin while  oil droplets and solid particles adhere to strands so they feel noticeably rougher. The European Academy Read more…

Create your own EVOLUTION

This year we are concentrating on supporting stylists with small salons, salon suites, rented booth and home studios. Many of you rely on videos for ongoing education because you find education costs to be too high or classes not available. There is a need for relevant education : stylists feel that down to earth, consumer friendly education is lacking. A live, knowledgeable trainer is a coach  who will correct your movements, directly answer our questions and Read more…

OUTLOOK SPRING / SUMMER 2020

What is on the horizon for Spring/  Summer  2020?  Confident, sassy elegance Women, girls and hairstylists will finally recognize that the flat, long straight or wavy look, often, has been emphasizing the negatives features of any face. Softer, waiver and often shorter hair are in vogue. Braids are, ponytails are staying but Messy Buns are the new fad. There will be lots of texture  It will be all about volume: the root perm will triumph Read more…

It’s a Different Type of Haircolor Chemistry, and it’s Phenomenal

 What you can do with Chromastics Hair Color that you cannot do with any other color sold in Canada: Do a Tint Back in a Single Step Those of you who are more Experienced Hair Colorists know that it  virtually impossible to take a client with heavily bleached out hair back to a darker shade without grabbing ash. With a traditional blended color it turns it into a weird color, usually with a green cast! Read more…

CHOOSE THE RIGHT HAIR COLOR BRAND

It is not easy to choose the color brand that is best for your type of work. Deciding which color line to carry is a big decision. First you must consider what your clientele requires: Do you need a line that has great white hair coverage? Do you need one that covers but, does not lighten the natural hair color? Are you looking for a line that is more translucent?   D Interested in High Read more…

CREATIVE HAIR COLOR WORK?

Increase your creativity 100%  Lower your costs by 30% Lower your hair color inventory by 80%. One of the things that I learned while working for hair color manufacturers, is that the easiest way for them to increase profits is to create what’s called a “Line Extension”. This simply means selling you  more products within an already existing line of products. They keep expanding the lines to get you to buy more products from them. It’s Read more…

A STEP IN THE RIGHT DIRECTION…

Beauty Industry manufacturers are starting to use alternatives to plastics The beauty industry is making a big effort to reduce the use of traditional plastics. In the future packaging will be green. Plastic will not totally disappear, it will be reused and come from more diverse origins Compostable, even edible alternatives such as wood-based containers, plant based plastics (hemp, corn, sugarcane, etc), cellulose based polymers and more are starting to make an appearance in product Read more…

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